Successful Business Strategies – Results
Voice Marketing develops successful business strategies for clients, including highly targeted B2B marketing strategies and business process improvement plans.
Marketing is the foundation for sales and business growth. In the ‘noisy’ environment that most businesses operate in, your business needs to develop its unique ‘voice’ and value to stand out from the competition.
How do you do that? You need to develop a customized marketing structure that is specifically focused on aligning your services or products, your business, your clients and your markets.
As a business marketing agency that provides business and marketing consulting services, we help you develop, and implement, successful business strategies.
Start with a Marketing Plan and/or with a Strategic Business Plan
Your marketing plan needs to include all the traditional foundational work: company background, environmental scan, SWOT (strengths, weaknesses, opportunities, threats) and/or SOAR (strengths, opportunities, aspirations, results) analyses, key success factors and market drivers, market segmentation and target marketing, an analysis of competitors and various vertical and horizontal markets, market opportunities analysis, marketing mix plan, strategies and tactics development (including B2C and B2B marketing strategies), and the implementation plan (which includes key performance indicators, action plan, and continuous improvement ‘devices’).
The Strategic Business Plan needs to include a longer term vision and inputs from the other functional business areas: operations, human resources, financial, and sales.
We work closely with you to identify your business goals and objectives and define the best strategies to get where you want your business to go.
BCPIA Marketing Plan
Challenge: Increase membership
Result: 19% increase in membership after marketing plan developed and implemented.
Binnie Marketing Plan
Challenge: Refresh Brand to reflect growth and direction
Result: New Brand and new marketing initiatives. Website visits increased by xx% in first 30 days.
BCAK Marketing Plan
Challenge: Increase awareness in targeted sectors.
Result: New alliances, increased membership and improved relationships.
BCPIA Strategic Plan
Challenge: Build a long term vision and implementation strategy.
Result: The association’s vision of being the ‘voice of the graphic communications industry’ in BC is realized.
Content Development and Management
Content in today’s business environment is more than words on a website page. Your business needs to use focused and original content for promotional pieces, advertising, brochures, invitations, public relations, social media campaigns, press releases, direct mail, email, newsletters, website pages, and more! And you need to communicate in ways that your audiences ‘hear’ and understand.
Content strategy needs to be developed in alignment with the brand and identity of your business. We can work with you to develop your content and integrate it into your business and marketing strategy.
Some business and marketing content we can provide:
- Website Content
- Brochures Invitations, Cards and Postcards
- Press Releases and Advocacy programs
- Direct Mail and/or Email Campaigns
- Product descriptions and brochures
- Articles and White Papers
- Employee handbook, standard operating procedures, business policies and more.
Contact Kris at Voice Marketing Inc. to find out more about how we can help you build a strong brand, voice and business in your markets.